The center "My business" will help craftsmen and artisans of Tatarstan with the promotion of their goods

The center "My Business" together with the marketplace "Fair of Masters – Livemaster" with the support of the Ministry of Economic Development of Russia is launching a campaign for entrepreneurs in the field of creative industries and folk arts and crafts (NHP). During the month, until June 30, sellers of handmade goods, craftsmen and artisans will be able to raise their product positions in the "top" on the marketplace for free.

The My Business center, subordinate to the Ministry of Economy of the Republic of Tatarstan, has launched a program to promote the products of entrepreneurs of creative spheres and folk crafts.

"More than 90% of NHP masters are small businesses or self-employed citizens. This promotion is designed for those who create goods with their own hands. Participation in the campaign will help them further stimulate sales and product recognition, and for some it will become a point of acquaintance with state measures to support NHP in the My Business centers," the Deputy Minister of Economic Development of the Russian Federation Tatiana Ilyushnikova notes.

The new promotion will help existing sellers improve their positions on the marketplace to increase the number of customers, and newcomers will try a new product promotion tool. The self-employed will have the opportunity to increase the product to the "TOP on the Fair of Masters platform" for 7 days, sole proprietors and legal entities – for 30 days.

Both those who are already doing business on the marketplace and those who have registered a store on the platform during the promotion can become participants of the program. To take advantage of the support measure, you need to apply on the SME.RF Digital Platform, in the section "Regional support measures", then select the service "Program for providing a free coupon for promotion on the "Fair of Masters - Livemaster" platform

Handicrafts enterprises can use support tools both at the federal and regional levels. There are subsidies for them, which help to compensate for the costs of modernizing production, purchasing materials and raw materials, and promoting products. In 2022, the total amount of state support for the agricultural sector amounted to 1.1 billion rubles.

Among the tools that the "My Business" centers implement for entrepreneurs in the sphere, co-financing participation in exhibitions, advertising services – creating websites, corporate identity, publications in the media, maintaining social networks, and much more. My Business centers are implementing state support measures within the framework of the national project "Small and Medium-sized Entrepreneurship", which was initiated by the President and overseen by First Deputy Prime Minister Andrei Belousov.