Tatarstan entrepreneurs can get bonuses for online advertising

ANCO "My Business — my Opportunities", with the assistance of the Ministry of Economic Development of Russia and Yandex Direct, launches a joint program to support small and medium-sized businesses: entrepreneurs of the republic can receive 7 thousand rubles for the first advertising campaign in Yandex Direct.

The purpose of the program is to help entrepreneurs start promoting their business online and increase brand awareness.

"Online advertising is one of the most effective business development tools today. This is evidenced by the results of our recent study: 82% of SMEs conduct business on social networks independently, 16% resort to the services of specialists. Most entrepreneurs use the paid functionality of the platforms for promotion," explains the Deputy Minister of Economic Development of Russia Tatyana Ilyushnikova.

The demand for online advertising is also confirmed by the NAFI study: 90% of entrepreneurs consider this tool to be more effective than offline promotion. Among the advantages of online advertising, respondents named the ability to independently configure and track parameters, efficiency and high payback, simplicity and a quick launch option. Every tenth user of digital advertising tools is a beginner, with no more than three months of experience working with advertising platforms.

To take advantage of the offer, an entrepreneur needs to leave a request on the affiliate program page. The Yandex Direct manager will contact the participant, consult, help with setting up the first campaign and send a promo code for 7 thousand rubles to launch advertising in the service.

The program is valid until December 27, 2024. Legal entities, individual entrepreneurs and the self-employed can participate in it. Only new Yandex Direct users and those who advertised in the service more than a year ago can receive a bonus for launching an advertising campaign. The offer is valid with a minimum advertising campaign budget of 14 thousand rubles.

In Tatarstan, the program is implemented on the basis of the My Business Center, operating within the framework of the national project "Small and Medium-sized Entrepreneurship". The operator of partner programs is the National Agency for Business Development "My Business — my Opportunities" ("My Business" association).