E-com market leaders to discuss new sales growth opportunities in Kazan
On November 15, 2024, Kazan will host the second regional e-commerce forum "My Business. E-com. Sales activation code", which will be attended by the leaders of Russian marketplaces, market experts and representatives of the authorities of the Republic of Tatarstan. Also, field technical support services for marketplaces and analytics services will work directly at the forum, whose specialists will answer all questions related to the development of Internet business.
The event will be held within the framework of the national project "Small and medium-sized enterprises". The forum is organized by the Center "My Business" of the Entrepreneurship Support Fund of the Republic of Tatarstan together with the ANO "E-commerce Center"Marketplace.Easy"" with the support of the Ministry of Economy of the Republic of Tatarstan.
Representatives of companies registered in Tatarstan, as well as the self-employed, will be able to participate in the forum in person or online. Registration for the forum will be carried out through the SME.RF platform.
First Deputy Minister of Economy of the Republic of Tatarstan Natalia Kondratova spoke about the republic's unique strategy for the development of e-commerce.
"Tatarstan is the first region where support covers all requests from entrepreneurs for training, placement and promotion of products on marketplaces. As a result of the course of the republic's leadership aimed at comprehensive support of online commerce, the number of Tatarstan sellers is growing annually - the region is among the TOP 5 regions of the country in terms of the number of registered online sellers. Holding events of this level and scale is an indicator of the further development of the industry and an increase in the presence of Tatarstan products on online platforms," Natalia Kondratova said.
Director General of the Tatarstan Entrepreneurship Support Fund Aidar Salikhov stressed that the topics of the new forum's speeches are formed taking into account the specific wishes of participants in the Tatarstan E-com market.
"We will gather experts, sellers and representatives of e-commerce sites in Russia in one place for a comprehensive exchange of experience, knowledge and cases. The forum will open to participants a real "activation code" for business, help build an effective strategy for the development of online sales and show new earning opportunities in E-com. It will be equally useful for beginners and experienced sellers, entrepreneurs from other fields, and for some it will become a starting point for online business," said Aidar Salikhov.
In turn, the executive director of CET "Marketplace.Easy" Inessa Yarullina noted that the growth of the E-com market is accompanied not only by an increase in turnover, but also by a complication of work for sellers. "What gave a boom in sales in the beginning is now only a basic minimum. Sellers need new effective tools, and the main task of the forum is to show how to use all the possibilities of platforms and digital tools in their favor in the new realities," she said.
"The first forum "My Business. E-com" aroused great interest among Tatarstan residents. More than 1,200 people personally visited it and another 45,000 joined the online broadcast. This shows a great demand for information that could help in expanding sales on marketplaces. Moreover, if this information comes from the "first-hand" leaders of the E-com market," said Farid Abdulganiev, Commissioner for the Protection of Entrepreneurs' Rights under the Head of the Republic of Tatarstan, Assistant to the Head of the Republic of Tatarstan. - Thanks to the implementation of the e-commerce development program in the Republic of Tatarstan, more than 67 thousand Tatarstan entrepreneurs and self-employed have already placed their products on marketplaces. And it is very important that even in conditions of increasing competition on marketplaces, they can provide themselves with a decent level of income."