In Tatarstan, the winner of the "Mom Entrepreneur" project was awarded a grant of 100 thousand rubles

23 August 2024, Friday

This year, about 100 applications have been received for the program implemented within the framework of the national project "Small and Medium-sized Enterprises" in Tatarstan. The winner of the regional stage was Natalia Vlasova with the project "Embroidered Happiness" from the city of Kazan. She was awarded a grant of 100,000 rubles for the development of a linen workshop for the home.  

"The program is aimed at women who have minor children or are on maternity leave and who want to launch or develop their business. The participants get everything they need to start: they undergo training, write a business plan, and find like-minded women. The best projects of the regional stage receive a grant of 100,000 rubles and assistance with product promotion, and the winners of the federal stage receive a grant of up to 1 million rubles and support for partner proposals," explains the Deputy Minister of Economic Development of the Russian Federation Tatyana Ilyushnikova.

An educational intensive with experts and mentors was organized for the participants for 4 days. The analysis of the current business and diagnostics of the viability of new business ideas were carried out, the personal competencies of the participants were checked. The experts told the girls about the ways to form an effective team, introduced them to the methodology of analyzing the competitive environment, modern approaches to research the target audience. The result of the training was the final defense of projects within the framework of the regional stage. 

A grant in the amount of 100 thousand rubles was received by the workshop of linen textiles for the home with embroidery. The winner was awarded by First Deputy Minister of Economy Natalia Kondratova. 

She said that in Tatarstan, the regional stage of the federal program "Mother Entrepreneur" has been held with the support of the Republican Ministry of Economy for the 11th year.

Natalia Kondratova stressed that the program is especially relevant in the year of the family and is aimed at supporting and adapting women in business. 

"The participants of the program show by their example how to successfully combine the role of a mother and an entrepreneur, make difficult informed decisions every day and devote time to raising children. The experience of participating in the Mom Entrepreneur program will be the next stage in business development and inspire girls to new ideas. In turn, we will continue to implement support measures so that mothers of Tatarstan can continue to comfortably launch and scale their business," the Deputy Minister noted. 

The winner of the regional stage also got the opportunity to represent Tatarstan at the federal stage of the competition and free access to the iDialogue platform for learning foreign languages for 1 month. Other participants were awarded cash certificates for the promotion of projects on the VKontakte social network, audience awards from the expert commission. 

The event is held by the My Business Center with the support of the Ministry of Economy of the Republic of Tatarstan within the framework of the national project "Small and medium-sized Entrepreneurship", the program "Mom Entrepreneur" was initiated by Deputy Minister of Economic Development of the Russian Federation Tatyana Ilyushnikova.

The organizer of the Mom Entrepreneur Program is the Ministry of Economic Development of Russia

The co-organizers of the project are the Our Future Foundation, the SME Corporation with the participation of the Union of Women of Russia

The operator of the ANO program "My business - my opportunities"

The general partner of the project is the Wildberries marketplace.

Partner Bank - SBER

The project partners are the VKontakte social network and the iDialogue IT platform.

In the Republic of Tatarstan, the partners of the program were: Olesya Mustayeva's workshop, Kidspace children's city, YARATAM brand of natural cosmetics with a Tatar soul, the Association "Business Women of Tatarstan" and the Women's Committee for the Development of Social Entrepreneurship in Tatarstan.

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