In Tatarstan, employees of entrepreneurs are trained to work on marketplaces for free

The My Business Center, with the support of the Ministry of Economy of the Republic of Tatarstan, continues to accept applications for the free service "Advanced training in working on marketplaces", implemented within the framework of the national project "Small and Medium-sized Enterprises". The service allows businesses to master electronic sales channels and increase profits.

The service can be provided to entrepreneurs and self-employed, registered and operating in the territory of the republic. Over 2 years of implementing the program to improve the skills of employees of entrepreneurs, more than 200 specialists have mastered it. 

A business can enhance the competencies of its employees to work with the 4 largest Russian online platforms to choose from: Wildberries, Ozon, KazanExpress (Magnet.Market) and Yandex.Market online and for free. 

The lectures of the educational program cover the following topics:

- The main trends of the Russian e-commerce market. Getting to know the marketplace;

- Registration of a personal account on the marketplace;

- Creation of product cards. SEO optimization of the product card name and description;

- Analysis of errors in product descriptions, creation of a product description;

- Models of work on the marketplace. Working from the marketplace warehouse;

- Models of work on the marketplace. Work from the seller's warehouse;

- Marketing tools on the marketplace;

- Structuring and automation of work. Internal analytics and working with reports.

After the educational course, the final certification of the program participants will take place, according to the results of which they will receive a certificate of advanced training of the state standard.

You can apply for a training course on the SME.RF Digital Platform (https://мсп.рф /) in the section "Business support measures".

It should be recalled that state support for business and the self-employed in the Republic of Tatarstan is implemented by the Ministry of Economy of the Republic of Tatarstan and subordinate support institutions within the framework of the national project "Small and Medium-sized Entrepreneurship".