Tatarstan has become one of the most active regions of the country in terms of information work and awareness of the national SME project

According to a VTSIOM study, the level of awareness about the implementation of the national project "Small and medium-sized enterprises" was 76%. According to the NAFI research, 83% of the surveyed entrepreneurs are aware of business support measures. Today, 6.3 million SMEs and almost 10 million self-employed people are developing their business in Russia. Thus, more than 13 million of them are aware of the support programs implemented within the framework of the national project. Tatarstan has entered the top 10 most active regions of the country in terms of information work. 

Information work with entrepreneurs is constantly being improved. The Ministry of Economic Development of Russia regularly evaluates the levels of various information products and the activity of the regions. If at the start, in 2021-2022, about 30 regions carried out active information work with entrepreneurs, at the moment – more than 70.

"Today, the My Business Centers are not only a supporting infrastructure for supporting small and medium–sized businesses. Through the centers, work is underway to popularize entrepreneurship and inform about support measures according to common standards and approaches. This format allows building a dialogue between the support infrastructure and the business community, as well as nurturing opinion leaders among entrepreneurs, real ambassadors of small and medium-sized businesses," explains the Deputy Minister of Economic Development of the Russian Federation Tatyana Ilyushnikova. 

The most active regions for information work are the Kaliningrad Region, Kamchatka Territory, Leningrad Region, Lipetsk, Nizhny Novgorod, Omsk, Oryol regions, the Republics of Mordovia, Sakha (Yakutia), Tatarstan, Rostov Region, St. Petersburg, Sevastopol, Tyumen Region, Khanty-Mansiysk Autonomous Okrug – Yugra.

The Republic of Tatarstan is also in the top regions for promotion using advertising tools and the best dynamics of subscriber growth in the regional communities of "My Business". 

It should be noted that the total number of subscribers of the social networks of the My Business Centers today exceeds 700 thousand people. Only the federal portal "My Business" was visited by more than 2 million unique users during the year, the number of site views approached 6 million. In general, through information resources, the My Business centers come into contact with 7 million users annually.