The Republic of Tatarstan has become the leader of the "Region" nomination of the Russian brand competition
On February 29, the award ceremony for the winners of the Competition of growing Russian brands "Know Ours" was held at the VEB Center in Moscow. Among the regions that most actively support their brands, the organizers noted the Republic of Tatarstan. And the new national hero "Tugan Batyr" became one of the winners in the Animation nomination.
A competition organized on behalf of the President Vladimir Putin by the Agency for Strategic Initiatives and the Roscongress Foundation with the support of VEB.RF, gathered more than 12 thousand participants from all regions of the country. 2,212 brands have applied from the Republic of Tatarstan – this is the largest number of applications from one region.
The diploma of the winning region was presented to Deputy Prime Minister of the Republic of Tatarstan - Plenipotentiary Representative of the Republic of Tatarstan in the Russian Federation Ravil Akhmetshin at the Award Ceremony by Assistant to the President of the Russian Federation Maxim Oreshkin.
The partner of the Animation nomination was Soyuzmultfilm. The Chairman of the Board of Directors of the film studio, Julianna Slashcheva, congratulated the winners, including the Tatarstan brand Tugan Batyr. This is a brand created with great love for native history and culture. Getting acquainted with the legends and tales of the ancestors, passing through adventures and trials with their peer Tugan Batyr, the younger generation is spiritually enriched and takes the baton from the older one.
Currently, two books about the adventures of Tugan Batyr have been created and are being implemented (the third is being written), which have already been translated into Russian, English, Chinese, and are now being translated into Turkish and Farsi. A play, a children's quest, and sports competitions for Tugan Batyr prizes (in freestyle and Greco-Roman wrestling, grappling, and archery) are staged according to them.
In total, 85 brands from 42 regions of the country won the competition, which was held in 5 main and 19 special nominations, and they were awarded special prizes. More than 2,000 finalist brands will receive support from 60 project partners.
The winners of the Competition will be assisted in promotion on the largest marketplaces and retail chains, they will receive free advertising campaigns from leading outdoor advertising operators, access to educational programs, business expertise, free participation in major business events and other support.
The competition of growing Russian brands "Know ours" is being held for the second time. It allows one to learn about thousands of active Russian entrepreneurs creating domestic products that are gradually replacing foreign brands on store shelves and in high-tech sectors. About 60 government and commercial structures supported the Competition as partners, among them OZON, WILDBERRIES, Magnit, NOVIKOV Group, SIMPLE, X5 Group, ZASPORT, Detsky Mir, SPLAT, SOYUZMULTFILM, ZENDEN, VKUSVILL, ASKON, VK Cloud, RUSS, MAER, Skolkovo Foundation, Roskachestvo, etc.