The second free training marathon on product promotion on marketplaces starts in Tatarstan

The first marathon covered more than 500 participants in Tatarstan. The events are implemented within the framework of the national project "Small and Medium-sized entrepreneurship" by the Center "My Business" with the support of the Ministry of Economy of the Republic of Tatarstan. The two-week free program will teach Tatarstan entrepreneurs how to promote products on the Ozon marketplace. 

The marathon forum starts on September 18 and will last until October 2, 2023.

As part of the marathon, participants will gain knowledge in the following areas:

• compilation of product cards, common mistakes of sellers at this stage;

• SEO optimization and its application to increase product card views;

• advertising tools for beginners and experienced sellers and their application;

• external product promotion channels; 

• development of a product promotion strategy based on competitor analysis;

• analytical reports and sales statistics to improve the efficiency of product placement on the marketplace.

To consolidate knowledge, experts will analyze product cards based on real cases, indicating errors and recommendations for optimization. According to the results of the training modules and successful completion of tasks, marathon participants will receive an electronic certificate of training.

Let us recall that the first marathon of the "PRO Marketplace" series was held in August 2023. 526 Tatarstan citizens took part in it, who received skills to promote their products on the Wildberries marketplace. 

Also in October-November, the My Business Center, with the support of the Ministry of Economy of the Republic of Tatarstan, will hold a marathon forum on working on Yandex Market and KazanExpress marketplaces. 

Registration for participation is carried out through the Digital platform of SME.RF. Link to the registration instructions: https://www.ecom.tatar/ozon-mrfn2023.