A series of master classes on the promotion of goods and services starts for the Tatarstan business community under the national SME project

10 May 2023, Wednesday

The My Business Center of the Entrepreneurship Support Fund of the Republic of Tatarstan with the support of the Ministry of Economy of the Republic of Tatarstan within the framework of the national project "Small and Medium-sized Entrepreneurship" will hold a series of master classes on "Marketing without a budget" for entrepreneurs and self-employed of the Republic of Tatarstan from May 17 to August 26.

The first free master class will be held on May 17 at the My Business Center on the topic "Neuromarketing. Where is the "Buy" button in the buyer's mind". The event will begin at 10.00 at the address: Kazan, Petersburgskaya st, 28, 3rd floor.

Educational meetings on promotion will be useful for entrepreneurs, specialists working in the field of marketing, sales and service, self-employed and those who are just going to start their own business. The events will be held as part of the implementation of the national project "Small and medium-sized entrepreneurship".

The key speaker of all master classes will be Dilara Fatkullina, founder and author of accredited programs of the Center for Marketing and Partnerships, Vice President of the Association of Muslim Entrepreneurs of the Russian Federation, head of the "Women's" department.

Trainings will be held once every two weeks. Entrepreneurs can track the schedule of master classes on the website of the Entrepreneurship Support Fund of the Republic of Tatarstan in the "Events" section.

Dates and topics of business thematic meetings:

1. May 17. "Neuromarketing. Where is the "Buy" button in the buyer's mind"

2. May 31. "Neuromarketing. Six effective incentives in your advertising."

3. June 14. "Collaborations or scale through partnerships. Rules and errors. How to make a strong offer to partners."

4. June 28. "Working with reviews. How to triple sales through reviews. Rules and mistakes".

5. July 12. "Guerrilla marketing".

6. July 26. "Working with word of mouth."

7. August 9th. "HR marketing. Everyone can sell."

8. August 26. "Entrepreneur's Personal Brand".

"The formation of marketing thinking among entrepreneurs, pumping skills of budget-free promotion among entrepreneurs to save budgets and enhance the effectiveness of promoting their projects are the goals that we plan to implement through the organization of thematic workshops. Such events are aimed at creating a networking platform for acquaintance and partnership of experts in the field of marketing and service," said Linara Burkhanova, First Deputy General Director of the Entrepreneurship Support Fund of the Republic of Tatarstan - head of the Center "My Business.

It is necessary to apply for participation in the master class on the SME.RF Digital Platform in the section "Regional support measures", then select the service "Registration for training events of the Center "My business". 

We remind you that all trainings and master classes conducted as part of the implementation of the national project "Small and medium-sized entrepreneurship" from the Center "My Business" of the Republic of Tatarstan are free of charge and are suitable for entrepreneurs, self-employed and persons planning to open their own business.

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