At the working group in the Ministry of Economy of the Republic of Tatarstan, the involvement of companies of the Republic in participation in the competition of promising Russian brands was discussed

On April 12, participants of the traditional meeting of the working group at the Ministry of Economy of the Republic of Tatarstan discussed the issue of involving companies of the Republic in participation in the competition of promising Russian brands. The task of the competition, which is held by ASI and the Roscongress Foundation on behalf of the President of Russia, is to show the diversity of domestic brands and set up a system mechanism for their support.

First Deputy Minister of Economy of the Republic of Tatarstan Ayrat Shamsiev noted that the competition will allow companies of the Republic to expand their points of presence, replicate and scale business, as well as form a request for in-demand support measures.

The Deputy Minister stressed that it is necessary to ensure the involvement of companies of the republic to participate in the competition to promote Tatarstan brands to foreign and Russian markets.

Applications for participation in the contest are accepted on the идея.росконгресс.рф until April 26 in five nominations:

• Food products
• Consumer goods
• Information technology
• High technology
• Creative industries

Entrepreneurs – representatives of small and medium-sized businesses – whose companies demonstrate steady growth rates and a high degree of localization of production, as well as whose products are already highly appreciated by consumers can become participants of the competition:

• The company must be a resident of the region from which it submits the application
• The company belongs to one of the five industries-nominations of the competition
• The company implements socially significant projects
• The company demonstrates a high level of localization of production

The competition jury will determine up to five winning brands from each subject. In addition, five federal winners of the competition will be selected, which will be awarded by the country's top leadership at the full-time event of the forum in June this year. The jury will also mark the regions with the best sets of brand support measures.

The winning brands will be able to promote their products on marketplaces and retail chains, on television and in new media, as well as receive support and promotion from the partners of the competition. Among them are the Roscongress Foundation, Wildberries, OZON, ANO "Dialog", FCC, "Russian Post", Roskachestvo, ANO "National Priorities" and others.