The Ministry of Economy of the Republic of Tatarstan will help 350 self-employed people of the republic create and promote a personal brand

Self-employed people are being recruited in Tatarstan to participate in a free 10-hour intensive "Personal brand and marketing basics" from leading marketers and experts of the country. The training course is implemented by the Ministry of Economy of the Republic of Tatarstan and the regional center "My Business" within the framework of the national project "Small and medium-sized businesses and support for individual entrepreneurial initiatives".

350 self-employed people from Tatarstan will be selected and will have the opportunity to work with experts on building a personal brand and implementing relevant promotion tools. Marketers of projects for WorldSkills Russia, My Business Center, Entrepreneurship Factory, Essen Production and others will act as experts.

Events are planned in Kazan, Naberezhnye Chelny and Almetyevsk. During 10 academic hours, together with the training facilitators, participants will determine the competitive advantages of their product and formulate a unique selling proposition for it. The training will provide tools for developing a personal brand and shaping a communication style, and will also allow you to build an effective strategy for promoting a product or service.

For the self-employed, this is an opportunity to get up-to-date tools, knowledge and methods of promotion in 2023, ask any question to an expert and get direct feedback, as well as establish connections and exchange contacts with colleagues and like-minded people. Each participant will receive a workbook with practical tasks and key terms, as well as a personalized certificate of completion of the 10-hour promotion intensive.

Self-employed persons, authors of services or products that need promotion are invited to participate; experts and artisans who plan to start developing a personal brand and expand their client base.

Trainings will be suitable in an offline format from 9:00 to 17:30. Number of seats: 350.

Full registration schedule available at the link

You can find out about these and other self-employed support measures available in the Republic of Tatarstan by calling the hotline of the My Business Center: 8 (843) 524-90-90.