Tatarstan entrepreneurs are invited to the main competition of growing brands in Russia

The acceptance of applications for the fourth season of the annual competition of growing Russian brands "Know Ours" has started. Last year, the republic became one of the leaders in the number of applications for the federal competition – 1.6 thousand projects were sent to the qualifying stage.

Applications are accepted until June 1 on the official website (https://знайнаших.аси.рф /). Small and medium–sized entrepreneurs - manufacturers of food, clothing, cosmetics, household goods, as well as technology companies are invited to participate. The contest is organized by the Agency for Strategic Initiatives (ASI), the Roscongress Foundation and VEB.RF.

According to the directive of Russian President Vladimir Putin, special attention is being paid to technology brands this year. Specialized nominations have been established for them, covering promising areas, including cybersecurity, AI and machine learning, innovations in agriculture and energy, as well as the development of transport infrastructure.

The selection criteria will be revenue and sales growth rates, the degree of localization of the business (at least 30%), markets of presence and sales channels, uniqueness and development potential, as well as the visual identity and reputation of the brand. For technology brands – from novelty and applied value to the level of data processing and solution architecture.

The winners of the competition will receive individual consultations with business experts, assistance in entering marketplaces and retail chains, access to training programs, membership in business associations, participation in major forums, assistance in attracting investments and extensive information support.

Recall that in the third season of the contest, Tatarstan brands became winners in the main and special nominations.
In total, 3 republican brands were awarded in 5 nominations.

The Tatarstan brand Zaryadye, the first factory in Russia to produce a full range of high-quality hockey sticks for all ages and levels of play, was awarded in the Consumer Goods category. The brand is also featured in the partner sub-category "Sport".

The GT Dress brand of adaptive and functional clothing became the winner of the first place in the "Inclusion" nomination. The company manufactures clothes for children, teenagers and adults with special health needs. The company was also awarded in the Defenders of the Fatherland Foundation's special nomination "A Comfortable Life for Defenders of the Fatherland."

Another partner nomination "Interior" was awarded to the CARIN CASA brand of designer furniture. The company is engaged in the production of premium furniture using ceramics.

The Know Ours contest has been held since 2023 on behalf of the President of the Russian Federation. Over the three seasons, more than 31 thousand companies took part in it, of which three thousand brands received support.