Tatarstan brands became winners of the All-Russian competition "Know our people"
Tatarstan brands became winners in the main and special nominations. In total, 3 republican brands were awarded in 5 nominations.
The winners of the third season of the "Know Our People" Russian brand competition were awarded in Moscow. 18 winning brands were identified in the five main categories. Among them, 2 represent the Republic of Tatarstan.
The Tatarstan brand Zaryad, the first factory in Russia to produce a full range of high-quality hockey sticks for all ages and levels of play, was awarded in the Consumer Goods category.
The brand is also featured in the partner sub-category "Sport".
The GT Dress brand of adaptive and functional clothing became the winner of the first place in the "Inclusion" nomination. The company manufactures clothes for children, teenagers and adults with special health needs. The company was also awarded in the Defenders of the Fatherland Foundation's special nomination "A Comfortable Life for Defenders of the Fatherland."
Another partner nomination "Interior" was awarded to the CARIN CASA brand of designer furniture. The company is engaged in the production of premium furniture using ceramics.
The winners of the competition will be assisted in promotion on the largest online platforms and retail chains, they will receive free advertising campaigns from leading outdoor advertising operators, access to educational programs, business expertise, free participation in major business events and other support, including membership in specialized business associations, participation in key industry events, grant assistance, as well as support in scaling up and entering international markets.
The Know Our people Growing Russian Brands Competition is being held for the third time and is organized by the Agency for Strategic Initiatives (ASI), the Roscongress Foundation and VEB.RF, in 2025 gathered a record number of brands - about 25 thousand from all regions. More than 1.6 thousand applications have been received from Tatarstan.