Brands of the Republic of Tatarstan at SPIEF 2025
Russian brands announced themselves at the SPIEF!
The products of 12 participants of the All-Russian Know Our People contest are presented at the Buy Russian site, which was organized by the Agency for Strategic Initiatives, the Roscongress Foundation, and VEB.RF and the RWB company (Wildberries & Russ).
Among the participants of the exhibition is a company from Tatarstan, a manufacturer of premium furniture under the CARIN CASA brand, which became one of the first in Russia to use a new innovative material, ceramics, in furniture manufacturing.
Now CARIN CASA is the largest manufacturer of ceramic tables in Russia. Russia, which implements a full production cycle from modeling to production, packaging and delivery of products.
In the production, great importance is paid to artisanal methods – this is painstaking manual labor on each product, rather than serial industrial production.
The brand's collections include dining and work tables, chairs, dressers and cabinets, consoles, shelving and mirrors.
As Midkhat Shagiakhmetov, Deputy Prime Minister of the Republic of Tatarstan and Minister of Economy of the Republic of Tatarstan, noted during a visit to the company's booth at the forum:
"The company demonstrates dynamic development and an example of how to grow from an experienced carpentry workshop to a manufacturing enterprise operating throughout the country. I am sure that the exhibition format will provide broader opportunities for promotion not only in the Russian, but also in the international market, and will also become a platform for the exchange of experience. A wide range of measures to support local brands is available in the republic, which will continue to be implemented this year."
The annual All-Russian competition of growing brands "Know Our People" has been held on behalf of Russian President Vladimir Putin since 2023. In 2025, the participants submitted about 14 thousand applications in total. The third season of "Know Our People" will take place in July in Moscow as part of the forum "Strong Ideas for a New Age".
As Vladimir Putin noted:
"Applications for the competition have been received from absolutely all regions of the Russian Federation. In short, the competition is growing and has established itself as a real business elevator."