Tatarstan continues to actively participate in the third season of the Know Our People All-Russian growing brand competition, organized by the Agency for Strategic Initiatives (ASI) and the Roscongress Foundation. To date, out of 5,755 applications submitted to the competition, 986 have been submitted by entrepreneurs of the Republic of Tatarstan.
Important! Applications will be accepted in a week, on May 15, 2025. Tatarstan brands wishing to participate in the competition are advised to hurry up with submitting their projects on the Idea crowd "идея.росконгресс.рф".
The "Know our People!" contest is designed to demonstrate the diversity of Russian brands, which are not only as good in quality as their foreign counterparts, but often surpass them. Participants can be small and medium-sized businesses that demonstrate steady growth rates and a high degree of localization of production.
Tatarstan entrepreneurs showed the greatest activity in the categories "food products" (391 applications) and "high technologies" (288 applications). Projects in the categories "consumer goods" (138), "creative" (74), "information technology" (37) and special nominations (58) are also presented.
In 2024, the Tatarstan brand Tugan Batyr became the winner of the competition in the nomination "Creative. Animation". This success demonstrates the potential of regional companies and the opportunities that the competition opens up for promoting Tatarstan brands at the federal level.
"We invite all Tatarstan brands that have not yet applied to join the competition. This is a great opportunity to make yourself known at the national level, to find new partners and clients. The success of Tugan Batyr last year shows that our entrepreneurs can adequately compete with leading Russian brands," the organizers of the competition noted.
What opportunities does
participation in the contest provide? Participation in the "Know Our People!" contest opens up a number of valuable opportunities for Tatarstan entrepreneurs:
Increasing brand awareness at the federal level and expanding the audience of potential customers
Media promotion — winners and finalists receive wide coverage in federal and regional media, which significantly increases brand citation
Networking and new business connections — participation in the final events of the forum "Strong Ideas for a New Time" gives access to communication with leading entrepreneurs, investors and representatives government agencies
Expert assessment of business from leading market experts and representatives of development institutions
Access to business support programs — the finalists of the competition receive preferential access to support tools for ASI and other development institutions
Access to new markets — the opportunity to present their brand in other regions of Russia and find distribution partners
Increase the investment attractiveness of the enterprise for potential investors The
opportunity to participate in educational programs for further business development
Contact information:
Regarding participation in the competition:
Aisylu: 8,919,642,0292