The promotion of Tatarstan brands has been noted at the federal level
The Ministry of Economic Development of Russia summed up the results of the My Business award. Based on its results, 32 best regional practices were selected to support entrepreneurs and the self-employed. In Tatarstan, the service for advertising and promoting products of local manufacturers has received a high mark. It is implemented under the national project "Small and medium-sized enterprises" and was awarded the "Best Integrated Service" of the country.
The solemn awarding ceremony was held within the framework of the All-Russian forum "My Business" in Moscow.
The comprehensive service, marked at the federal level, is aimed at supporting Tatarstan brands and includes advertising on a package offer to choose from:
• support and promotion of information about Internet products;
• corporate identity development and a set of graphic developments based on corporate identity;
• promotion using contextual advertising in Yandex. Direct;
• development of design layouts and production of promotional products;
• creation of a multi-page website (up to 6 pages);
• promotion through targeted advertising;
• production and placement of advertising materials in regional media.
According to the terms of the program, entrepreneurs can receive support if they have a trademark certificate. 175 Tatarstan manufacturers have already used the service.
"Today it is especially important to support local producers. This task has been designated by the President of the country. To popularize and promote Republican products, we have developed a comprehensive marketing service to increase the awareness of Republican brands in the local market and beyond. In addition, we help regional entrepreneurs with access and promotion on marketplaces, with registration of trademarks. Such a systematic approach promotes import substitution, ensuring technological sovereignty and food security," said the First Deputy Minister of Economy of Tatarstan Natalia Kondratova.
You can get acquainted with the available measures to support and promote the products of local entrepreneurs on the website of the My Business Center of the Republic of Tatarstan.
State support for business and the self-employed is implemented by the Ministry of Economy of the Republic of Tatarstan and subordinate support institutions within the framework of the national project "Small and Medium-sized Enterprises".