Tatarstan citizens will be able to receive training on the promotion of their products on the marketplace

On November 13, the final training forum-marathon from the "PRO Marketplace" series will start this year, which is organized by the My Business Center of the Entrepreneurship Support Fund of the Republic of Tatarstan with the support of the Ministry of Economy of the Republic of Tatarstan. The event is held within the framework of the national project "Small and medium-sized entrepreneurship and support for individual entrepreneurial initiative".

Since August 2023, more than 1300 entrepreneurs and self-employed have passed a series of training forums-marathons on promotion on marketplaces.

During the two-week marathon "PRO KazanExpress", all interested Tatarstan citizens will be able to receive training on the promotion of products of Tatarstan entrepreneurs on the KazanExpress marketplace. Classes in an online format will be conducted by certified specialists working on marketplaces.

Within the framework of this marathon, participants will gain knowledge in the following areas:

• Drawing up product cards, what mistakes sellers make;
• SEO optimization and how to use it correctly to increase product card views;
• Advertising tools for beginners and experienced sellers and how to use them;
• External product promotion channels;
• Development of a product promotion strategy based on competitor analysis;
• How to use analytical reports and sales statistics to improve the efficiency of product placement on the marketplace.

According to the results of training and successful completion of tasks, marathon participants will receive an electronic certificate.

A striking example of entering the KazanExpress marketplace is the Kazan self-employed Elvira Siraeva, who makes knitted products from jute. In her free time, Elvira knits washcloths for peeling, coasters for hot dishes, napkins on the table, baskets for decorating apartments.

"I used to sell my products only at fairs. This year I applied to the My Business Center to enter the marketplaces, chose KazanExpress, as it is possible to ship products in any quantity within the city. The profit from the sale of products has grown noticeably, my work has become more structured," says handicraftswoman Elvira.

"The share of entrepreneurs and self-employed of the Republic of Tatarstan selling their products on the marketplaces of our country is growing every day, because it is convenient in all respects. More than 1000 Tatarstan citizens have already learned how to competently promote their products and find new sales channels this year," said Linara Burkhanova, First Deputy General Director of the Entrepreneurship Support Fund of the Republic of Tatarstan - Head of the My Business Center.

To participate in the marathon, you need to submit an application on the SME.RF Digital platform. Link to the application instructions:

For the computer: https://drive.google.com/file/d/1NGiPFVwxnEYQypK-LgGkF-Q0Rf9lJkEz/view

For a smartphone: https://drive.google.com/file/d/1KUbcIy5NkIbUmRsss4BoXrmphPVPIJo4/view

State support for business in the region is carried out within the framework of the national project "Small and medium-sized entrepreneurship and support for individual entrepreneurial initiative", which was initiated by the President of Russia.

To learn more about entering marketplaces and training for promotion, please contact the hotline of the My Business Center 8(843)524-90-90.