More than 400 entrepreneurs from Tatarstan have become participants in the training program on working on the Russian marketplace

In October, a training marathon forum was completed in Tatarstan. The online event was organized by the national project "Small and medium-sized entrepreneurship" by the Center "My Business" of the Republic of Tatarstan. More than 400 Tatarstan citizens became its participants.

To support and promote products to local sellers, the Ministry of Economy of the Republic of Tatarstan and the My Business Center launched new training forum marathons "PRO Marketplace" on working on the Wildberries online platform this year.

Experts of the My Business Center note that often novice online sellers do not have enough experience and marketing budget to bring their products to the top of the offers. As a result, a significant part of newcomers loses to experienced competitors and decides to stop active activity on marketplaces. The training program is designed for a quick and successful start and further advancement.

"The practice of holding training forum marathons has been implemented in Tatarstan since 2021. By the end of 2022, this practice was awarded the federal award "My Business" as the best educational project. All participants of the forum marathon note the simplicity and convenience of obtaining useful information that can be immediately put into practice. Thanks to this format, 3,500 Tatarstan residents have already registered their stores on marketplaces and are successfully trading," stressedLinara Burkhanova - First Deputy General Director of the Entrepreneurship Support Fund of the Republic of Tatarstan — Head of the My Business Center

The students studied SEO optimization of their product cards, advertising tools to attract new customers, learned how to develop a promotion strategy and analyze sales statistics. To consolidate their knowledge, experts analyzed product cards based on real examples and analyzed the mistakes made.

An event with the participation of Wildberries specialists and ANCO "E-commerce Center " Marketplace.Easy was organized within the framework of the National Project "Small and medium-sized enterprises".