In Tatarstan, the national project helped the entrepreneur to enter the marketplace
The self-employed and entrepreneurs can solve their problems and get assistance in business development in the Tatarstan Entrepreneurship Support Fund, which is subordinate to the Ministry of Economy of the Republic of Tatarstan. In particular, for the first time they began to provide a free service for bringing it to the marketplace. The service is provided free of charge within the framework of the national project "Small and Medium-sized Businesses and Support for Entrepreneurial Initiative".
Vyacheslav Khairullin, an individual entrepreneur from the Pestrechinsky district of the Republic of Tatarstan, entered the marketplace for the first time. He owns a chain of stores, and plans to sell shoes on an electronic platform. It was his dream to enter the marketplace. Now I have finally fulfilled my plan – I have applied for the service. The service was provided to him for free thanks to the national project. Now the entrepreneur sells shoes only in his own stores, but he understands that in order to attract new customers, in particular the younger generation, it is necessary to go to the marketplace and sell there. He did not register on the electronic platform, because he did not have the necessary knowledge. Now Vyacheslav can get not only information for free, but also services to promote his product.
"It was a difficult task for me to enter the marketplace without the help of the Tatarstan Entrepreneurship Support Fund. I would have to study a lot of professional literature, including law, economics, marketing, and also learn how to take photos – because there are also requirements for the format of photos in marketplaces. Or apply to consulting companies, which charge a lot of money for such a service, the Fund tells and helps in promoting the product, " the businessman shared.
According to the entrepreneur, the marketplace is a modern trend in trade and now, in order to develop your business, you need to meet new requirements.
"Electronic platforms are developing very quickly and are beginning to compete with my stores. It's easier for people to buy online than to go to the store. Therefore, I decided to learn how to work on the marketplace, it is necessary to meet new trends, " Khairullin said.
The number of accounts of Tatarstan companies from which they sell their products has increased by 61% since the beginning of the year and amounted to about 8000 accounts. The popularity of e-commerce among entrepreneurs is growing. The task of the Ministry of Economy of the Republic of Tatarstan is to create favorable conditions for the growth and development of e-commerce, so that the products of Tatarstan are known outside the republic.
"The service started on June 15, the first requests have already begun to arrive, and now we are starting to work on them. The service is available for the self-employed and entrepreneurs. When an entrepreneur promotes their products, it provides more demand for their products. Each marketplace has its own ways of promoting products, so you need to act in accordance with the rules and take into account all the features," said Alina Shaikhutdinova, head of the Center for Business Support of the Entrepreneurship Support Fund of the Republic of Tatarstan. – Thanks to the help, entrepreneurs can expand sales channels for goods and services of Tatarstan businesses on such platforms as Ozon, Wildberries, YandexMarket and Avito.
The service is provided in the House of the Entrepreneur at the address: Kazan, Petersburgskaya st., 28. For advice, please call: 8 (843) 524-90-90.
The goal of the national project "Small and Medium-sized Enterprises and support for individual entrepreneurial initiatives" is to support businesses at all stages of their development: from the initial idea to expansion and export. National projects initiated by Russian President Vladimir Putin started in 2019.