National projects of Russia. What is behind this sign

29 May 2021, Saturday

"National Priorities" launched a "What is behind this sign" advertising campaign. It shows real objects and infrastructure created within the framework of national projects, and ordinary people have become heroes instead of fictional characters.

Many people mistakenly believe that national projects are just ideas and plans for the future that do not have material implementation. The main idea of the advertising campaign is to show that they concern every resident of Russia and that their opportunities are available to people right now.

Among the objects presented in the advertisement: a modern rural school in the Voronezh region (Yamnoye village), a sports and recreation complex (SRC) with a swimming pool in the Yaroslavl region (Rostov), the astrophysical observatory of the Russian Academy of Sciences in Karachay-Cherkessia and the studio "Petersburg", which creates full-length animated films"Smeshariki".

"We try to move away from the use of fiction and minimize the participation of hired actors in advertising. For example, in a video about the "Education" national project, a real physics teacher and students of the Yamensk Secondary School are filmed. In the video about export, the real Smeshariki studio in St. Petersburg is presented, and about science, the observatory upgraded within the framework of the national project and the employee who ensures the operation of the telescope, " explained Sofia Malyavina, Director General of the ANO "National Priorities".

Basic principles of an advertising campaign:

  • Real heroes with their real biographies and stories
  • Facilities and infrastructure created within the framework of national projects
  • A qualitatively high, but at the same time documentary, no fake approach to the production of video materials

[VIDEO 1] "Education" National project. The opportunity to become what you want

https://www.youtube.com/watch?v=KiYzkbpMoL8

Ensuring equal access to education, regardless of the child's place of residence, is the main task of the national project.  To achieve this goal, modern schools equipped with high speed Internet and modern equipment are being built all over the country, and "Point of Growth" digital development centers are being built in the villages. Existing schools are also being upgraded. The video notes that in 2020, within the framework of the national project, 160 general education organizations were opened, and in 2021, it is planned to open another 156 schools.

[VIDEO 2] "Science and Universities" National Project. When science is important here and now

https://youtu.be/cIChb28mqIc

Among the main tasks of the "Science and Universities" national project is to attract young personnel to scientific activities and create conditions for conducting research and development in priority scientific areas: updating the instrument base of leading scientific organizations, building and modernizing the research fleet, launching megascience class installations, opening new high-tech laboratories under the leadership of young scientists, developing a network of world-class mathematical and genomic centers. In 2020, thanks to the national project, 229 scientific organizations received funding for the renewal of the instrument fleet.

[VIDEO 3] "Demography" National project. For the birth of a new generation of healthy Russians

https://youtu.be/XT0uu-jUhDo 

"Demography" national project helps to increase the availability of sports infrastructure for every citizen of the country. More than 500 sports facilities will be built and put into operation by 2024. These are regional ice hockey centers, indoor football arenas, indoor ice rinks with artificial ice, and sports and recreation complexes. In 2020, 135 sports facilities will be opened, and another 174 will open in 2021.

[Video 4] National project "Export" "Smeshariki" Cartoon https://youtu.be/FqwCiF7HAAY

"Smeshariki" entered the international markets with the support of the national Export project. The company uses advanced animation technologies and is in leading roles in the world. The cartoon is very popular and has been translated into 16 languages.

For reference: In 2020, 50 regional projects were implemented on the territory of the Republic of Tatarstan, for which 30.7 billion rubles were spent, including 22.3 billion rubles from the budget of the Russian Federation and 8.4 billion rubles from the budget of the Republic of Tatarstan.
 
Thanks to the implementation of national projects in 2020:
- construction and repair of 348 capital construction and road facilities was carried out:
− residential building of the boarding school to the 97 seats (New Churilino in Arsky municipal district) completed;
− 6 gyms for physical culture and sports in secondary schools in municipal regions of the Republic were renovated;
− 9 sports facilities (ice Palace and an indoor swimming pool in Naberezhnye Chelny, 4 soccer fields, a football training arena in Nizhnekamsk, universal gym in  Vasilvo and track and field running tracks at the Tasma stadium in Kazan) built;
- 4 secondary schools were built (the residential complex "Usadba Tsarevo" and the residential complex "Salavat Kupere" , as well as on N. Zhiganov Street and Bondarenko st. in Kazan) and 12 pre-school educational institutions, construction 1 secondary school (Kazan, Ershova st, LCD "Art city", is scheduled for commissioning in 2021);
− 7 FAPs were built, the construction of a Center for pediatric Oncology, Hematology and surgery in Kazan, created by organizational and planning solutions interior spaces for a comfortable stay of children in 31 children's clinic;
− 51 the object of the urban environment were landscaped;
− 12 wastewater treatment plants and storm sewers built and renovated; reclamation of land from oil pollution (p. Shemordan) conducted and elimination of 2 unauthorized dumps was initiated (Prosti village and Menzelinsk, work is scheduled for completion in 2021);
− 8 rural houses of culture built and an overhaul of the puppet theatre in the city of Naberezhnye Chelny carried out;
94 apartments for resettlement of citizens from emergency housing stock acquired ;
− Centre to identify and support gifted children and 2 Centre for continuous improvement of professional skills of pedagogical workers repaired ( Kazan)
− 268.4 km of roads (104 objects) were brought to the standard condition; -
equipment was purchased and the material and technical base of institutions and organizations of the republic was improved;
- measures were implemented to provide support measures and social payments, to conduct training of citizens.

- measures have been implemented to support small and medium-sized businesses and the self-employed. 

 

SUBSCRIBE FOR NEWS
All content on this site is licensed under
Creative Commons Attribution 4.0 International