Pyaterochka and Tatpatent сhose innovative solutions for piloting in retail

The Pyaterochka retail chain and the TatPatent platform for innovators and businesses summed up the results of a large-scale campaign to find innovative solutions for retail. Fourteen projects reached the evaluation stage, which presented their developments and solutions to experts last Monday.

The final pitch session took place in an online format, which allowed a number of teams - non-residents of Tatarstan to present their startups without leaving their home region. All presented projects focused on improving the efficiency of operational processes in Pyaterochka stores, improving guest service, warehouse technologies, transport management, as well as breakthrough marketing solutions and initiatives for sustainable development, etc.

The projects were evaluated by representatives of the Volga macro-region of the Pyaterochka retail chain - Director Dmitry Osipov, Sales Director Dmitry Toropov, Director of Retail Technologies Implementation Artyom Petrunin, and X5 Retail Group - Head of Innovation Work Denis Levchenko, Project Manager for Search and Selection of Innovations Natalia Martemyanova. The session was moderated by Vyacheslav Buslaev, Head of the TatPatent Project Office for Innovative Projects Management.

As a result, 7 projects were selected that will receive the necessary conditions for scaling and the possibility of implementation in the Pyaterochka retail network. Among them:

1. Vair: smart recirculators for air disinfection with built-in display for video content demonstration. The smart card will allow you to regulate the power of the device, working at full speed during peak hours and switching to eco mode during low traffic.

2. INNO.market: a system for the automatic purchase of food in stores with free delivery to refrigerated checkpoints installed in the entrances of residential buildings.

3. Dooh.one: A platform that brings together direct advertisement sales for maximum network profitability. It allows you to get more income from traffic in the stores of the Pyaterochka retail chain.

4. ARGUMENT: a service for creating augmented reality in three clicks. The platform solves the issues of personnel training and communication with clients.

5. Serial robotic complex “Retail” to automate the check of price tags and control the display of goods.

6. Ubego - Quests: a project to gamify the process of purchasing goods.

7. OmniTech: an industrial IoT platform for collecting and storing BIG DATA, allowing you to minimize losses in case of violation of storage and transportation conditions. The service allows you to evaluate the effectiveness of advertising costs and build individual offers.

In addition, all teams nominated for selection will have the opportunity to continue working with the experts of the TatPatent project office.

Artem Petrunin, Director for the implementation of retail technologies in the Volga macro-region of the Pyaterochka retail chain, noted: “We have selected the most promising innovative solutions that we will further consider for the possibility of piloting in the Pyaterochka chain in Tatarstan. The expertise of TatPatent provided substantial support in this project. I am sure that the most breakthrough projects are worthy of being implemented, and we will continue our cooperation”.

The event was held with support of the Ministry of Economy of the Republic of Tatarstan, the Center of Competence of the State Unitary Enterprise of the Republic of Tatarstan “Tatarstan Center for Scientific and Technical Information”.